{"id":8540,"date":"2025-11-07T22:02:42","date_gmt":"2025-11-07T14:02:42","guid":{"rendered":"https:\/\/fdlaw.com.tw\/?p=8540"},"modified":"2026-07-06T23:32:16","modified_gmt":"2026-07-06T15:32:16","slug":"momo-trademark","status":"publish","type":"post","link":"https:\/\/fdlaw.com.tw\/en\/blog\/momo-trademark\/","title":{"rendered":"Trademark Dispute! A milk tea shop named &quot;moomoo&quot; has been targeted by e-commerce platform MOMO. Trademark lawyer Li Yusheng explains the relevant procedures and legal effects of trademark opposition."},"content":{"rendered":"<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Trademark dispute! 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Bubble Tea Shop Named &quot;moomoo&quot; Attracts Target from E-commerce Platform MOMO | Next TV News, Era News Reporters Gu Jiazhen and Lin Junting<\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">News link:<a href=\"https:\/\/youtu.be\/gWiMaeypJKw?si=YCIMRwj_uBL9rxxD\" target=\"_blank\" rel=\"noopener\">https:\/\/youtu.be\/gWiMaeypJKw?si=YCIMRwj_uBL9rxxD<\/a><\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">A well-known milk tea shop in Taipei has recently been embroiled in a trademark dispute. The e-commerce platform MOMO believes the shop&#039;s trademark is misleading and has filed a trademark opposition, arguing that MOMO should revoke the trademark. The milk tea shop stated that the brand was created after they tasted delicious milk in Hokkaido and wanted to bring it back; the inspiration came from the sound of a cow mooing, and it has nothing to do with MOMO. The matter has been handed over to lawyers.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Fuda Law Firm<a href=\"https:\/\/fdlaw.com.tw\/en\/ip\/\">Trademark lawyer<\/a>Li Yusheng stated that the e-commerce platform believes the milk tea shop&#039;s trademark is too similar and may cause consumer confusion. Therefore, it filed an objection to the milk tea shop&#039;s &quot;Mumu&quot; trademark. This trademark objection is merely an administrative procedure and does not involve court litigation. If the objection is justified, the milk tea shop&#039;s trademark will be revoked; if the objection is unfounded, the milk tea shop&#039;s trademark will remain in effect.<\/p>\n\n\n\n<style>\n\/* \u5bb9\u5668\u8a2d\u5b9a\uff1aRWD \u97ff\u61c9\u5f0f\u6392\u7248 *\/\n.fd-cta-container {\n    display: flex;\n    justify-content: center; \/* \u5c45\u4e2d\u5c0d\u9f4a *\/\n    gap: 20px; \/* \u6309\u9215\u4e4b\u9593\u7684\u9593\u8ddd *\/\n    flex-wrap: wrap; \/* \u624b\u6a5f\u7248\u81ea\u52d5\u63db\u884c *\/\n    margin: 30px 0; \/* \u4e0a\u4e0b\u7559\u767d *\/\n    font-family: -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, \"Helvetica Neue\", Arial, sans-serif;\n}\n\n\/* \u6309\u9215\u5171\u7528\u57fa\u5e95\u6a23\u5f0f *\/\n.fd-btn {\n    display: inline-flex;\n    align-items: center;\n    justify-content: center;\n    padding: 12px 32px;\n    font-size: 16px;\n    font-weight: 600;\n    text-decoration: none !important; \/* \u79fb\u9664\u5e95\u7dda *\/\n    border-radius: 50px; \/* \u5713\u89d2\u81a0\u56ca\u9020\u578b *\/\n    transition: all 0.3s ease; \/* \u5e73\u6ed1\u904e\u6e21\u6548\u679c *\/\n    letter-spacing: 1px; \/* \u5b57\u8ddd\u5fae\u8abf *\/\n    box-shadow: 0 4px 12px rgba(0, 0, 0, 0.1); \/* \u7cbe\u7dfb\u9670\u5f71 *\/\n    line-height: 1.2;\n    cursor: pointer;\n    position: relative;\n    top: 0;\n}\n\n\/* \u6309\u9215\u61f8\u6d6e (Hover) \u5171\u540c\u6548\u679c *\/\n.fd-btn:hover {\n    transform: translateY(-3px); \/* \u5411\u4e0a\u6d6e\u8d77 *\/\n    box-shadow: 0 8px 20px rgba(0, 0, 0, 0.15); \/* \u52a0\u6df1\u9670\u5f71 *\/\n}\n\n\/* 1. \u96fb\u8a71\u6309\u9215\u98a8\u683c (\u6df1\u85cd\u8272\u5be6\u5fc3 - \u53f3\u5074) *\/\n.fd-btn-phone {\n    background: linear-gradient(135deg, #0f2b5c 0%, #1e3a8a 100%); \/* \u6df1\u85cd\u6f38\u5c64 *\/\n    color: #ffffff !important;\n    border: 2px solid transparent; \/* \u9810\u7559\u908a\u6846\u7a7a\u9593 *\/\n}\n\n.fd-btn-phone:hover {\n    background: linear-gradient(135deg, #163673 0%, #26469e 100%);\n    color: #ffffff !important;\n}\n\n\/* 2. 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National Taiwan University won the lawsuit and asked to change its name before the end of the year. Lawyer Li Yusheng explains trademark applications, trademark infringement and other related legal issues<\/a><\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><a href=\"https:\/\/fdlaw.com.tw\/en\/blog\/momo-trademark\/\">Trademark Dispute! Milk Tea Shop Named &quot;moomoo&quot; Attracts Scrutiny from E-commerce Platform MOMO. Lawyer Li Yusheng Explains the Relevant Procedures and Legal Effects of Trademark Opposition.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Fuda Law Firm<a href=\"https:\/\/fdlaw.com.tw\/en\/ip\/\">Trademark Lawyer Team<\/a><br>Line\uff1a<a href=\"https:\/\/line.me\/ti\/p\/@fdlaw\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/line.me\/ti\/p\/@fdlaw<\/a><br>Tel:<a href=\"tel:0277093611\" target=\"_blank\" rel=\"noreferrer noopener\">0277093611<\/a><br>Facebook:<a href=\"https:\/\/www.facebook.com\/fudalawyer\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.facebook.com\/fudalawyer<\/a><br>website:<a href=\"https:\/\/fdlaw.com.tw\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/fdlaw.com.tw\/<\/a><br>e-mail:<a href=\"mailto:info@fdlaw.com.tw\" target=\"_blank\" rel=\"noreferrer noopener\">info@fdlaw.com.tw<\/a><\/p>\n\n\n\n<div class=\"wp-block-group fdlaw-faq-block is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Frequently Asked Questions<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">What is a trademark opposition?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Trademark opposition is a procedure to object to a published trademark, usually arguing that the trademark is similar to an existing trademark, may cause confusion, or has other grounds for not being registered.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Is it true that you can&#039;t register a store with a name that&#039;s similar to a well-known brand?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Not necessarily. It depends on the text, pronunciation, concepts, product\/service categories, whether consumers might be confused, and the scope of protection for well-known brands.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What should I do if I receive a trademark opposition notice?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You should first examine the scope of the other party&#039;s trademark rights, your own evidence of use, the categories of goods and services, and the likelihood of confusion, and then have a lawyer assist you in developing a defense or negotiation strategy.<\/p>\n<\/div>\n\n\n\n<script id=\"fdlaw-generated-faq-schema-momo-trademark-20260706\" type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"\u5546\u6a19\u7570\u8b70\u662f\u4ec0\u9ebc\uff1f\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"\u5546\u6a19\u7570\u8b70\u662f\u5c0d\u5df2\u516c\u544a\u5546\u6a19\u63d0\u51fa\u53cd\u5c0d\u7a0b\u5e8f\uff0c\u901a\u5e38\u4e3b\u5f35\u8a72\u5546\u6a19\u8207\u65e2\u6709\u5546\u6a19\u8fd1\u4f3c\u3001\u53ef\u80fd\u6df7\u6dc6\u6216\u6709\u5176\u4ed6\u4e0d\u5f97\u8a3b\u518a\u4e8b\u7531\u3002\"}},{\"@type\":\"Question\",\"name\":\"\u5e97\u540d\u548c\u77e5\u540d\u54c1\u724c\u76f8\u4f3c\u4e00\u5b9a\u4e0d\u80fd\u8a3b\u518a\u55ce\uff1f\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"\u4e0d\u4e00\u5b9a\u3002\u4ecd\u8981\u770b\u6587\u5b57\u3001\u8b80\u97f3\u3001\u89c0\u5ff5\u3001\u5546\u54c1\u670d\u52d9\u985e\u5225\u3001\u6d88\u8cbb\u8005\u662f\u5426\u53ef\u80fd\u6df7\u6dc6\uff0c\u4ee5\u53ca\u77e5\u540d\u54c1\u724c\u7684\u4fdd\u8b77\u7bc4\u570d\u3002\"}},{\"@type\":\"Question\",\"name\":\"\u6536\u5230\u5546\u6a19\u7570\u8b70\u901a\u77e5\u8981\u600e\u9ebc\u8fa6\uff1f\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"\u61c9\u5148\u6aa2\u67e5\u5c0d\u65b9\u5546\u6a19\u6b0a\u7bc4\u570d\u3001\u81ea\u5df1\u7684\u4f7f\u7528\u8b49\u64da\u3001\u5546\u54c1\u670d\u52d9\u985e\u5225\u8207\u6df7\u6dc6\u53ef\u80fd\u6027\uff0c\u518d\u7531\u5f8b\u5e2b\u5354\u52a9\u63d0\u51fa\u7b54\u8faf\u6216\u5354\u5546\u7b56\u7565\u3002\"}}]}<\/script>","protected":false},"excerpt":{"rendered":"<p>Trademark Dispute! Bubble Tea Shop Named &quot;moomoo&quot; Attracts Scrutiny from E-commerce Platform MOMO | Next TV News, Era News Reporters Gu Jiazhen and Lin Junting News Link [...]<\/p>","protected":false},"author":1,"featured_media":8544,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","footnotes":""},"categories":[119,137],"tags":[518],"class_list":["post-8540","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-ip-law","tag-518"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":6}},"qubely_featured_image_url":{"full":["https:\/\/fdlaw.com.tw\/wp-content\/uploads\/2025\/11\/S__2244611.jpg",1064,583,false],"landscape":["https:\/\/fdlaw.com.tw\/wp-content\/uploads\/2025\/11\/S__2244611.jpg",1064,583,false],"portraits":["https:\/\/fdlaw.com.tw\/wp-content\/uploads\/2025\/11\/S__2244611-540x320.jpg",540,320,true],"thumbnail":["https:\/\/fdlaw.com.tw\/wp-content\/uploads\/2025\/11\/S__2244611-150x150.jpg",150,150,true],"medium":["https:\/\/fdlaw.com.tw\/wp-content\/uploads\/2025\/11\/S__2244611-300x164.jpg",300,164,true],"medium_large":["https:\/\/fdlaw.com.tw\/wp-content\/uploads\/2025\/11\/S__2244611-768x421.jpg",768,421,true],"large":["https:\/\/fdlaw.com.tw\/wp-content\/uploads\/2025\/11\/S__2244611-1024x561.jpg",1024,561,true],"1536x1536":["https:\/\/fdlaw.com.tw\/wp-content\/uploads\/2025\/11\/S__2244611.jpg",1064,583,false],"2048x2048":["https:\/\/fdlaw.com.tw\/wp-content\/uploads\/2025\/11\/S__2244611.jpg",1064,583,false],"trp-custom-language-flag":["https:\/\/fdlaw.com.tw\/wp-content\/uploads\/2025\/11\/S__2244611-18x10.jpg",18,10,true],"qubely_landscape":["https:\/\/fdlaw.com.tw\/wp-content\/uploads\/2025\/11\/S__2244611.jpg",1064,583,false],"qubely_portrait":["https:\/\/fdlaw.com.tw\/wp-content\/uploads\/2025\/11\/S__2244611-540x320.jpg",540,320,true],"qubely_thumbnail":["https:\/\/fdlaw.com.tw\/wp-content\/uploads\/2025\/11\/S__2244611-140x100.jpg",140,100,true]},"qubely_author":{"display_name":"\u53f0\u5317\u5f8b\u5e2b\u63a8\u85a6","author_link":"https:\/\/fdlaw.com.tw\/en\/author\/admin\/"},"qubely_comment":6,"qubely_category":"<a href=\"https:\/\/fdlaw.com.tw\/en\/blog\/category\/news\/\" rel=\"category tag\">\u5a92\u9ad4\u5831\u5c0e<\/a> <a href=\"https:\/\/fdlaw.com.tw\/en\/blog\/category\/ip-law\/\" rel=\"category tag\">\u667a\u6167\u8ca1\u7522\u6b0a\u6cd5<\/a>","qubely_excerpt":"\u5546\u6a19\u722d\u8b70\uff01 \u5976\u8336\u5e97\u53eb\u300cmoomoo\u300d \u906d\u96fb\u5546MOMO\u76ef\u4e0a\uff5c\u58f9\u96fb\u8996\u65b0\u805e\u3001\u5e74\u4ee3\u65b0\u805e \u8a18\u8005 \u9867\u5609\u771f\u3001\u6797\u5cfb\u9706 \u65b0\u805e\u9023\u7d50&hellip;","_links":{"self":[{"href":"https:\/\/fdlaw.com.tw\/en\/wp-json\/wp\/v2\/posts\/8540","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fdlaw.com.tw\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fdlaw.com.tw\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fdlaw.com.tw\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fdlaw.com.tw\/en\/wp-json\/wp\/v2\/comments?post=8540"}],"version-history":[{"count":5,"href":"https:\/\/fdlaw.com.tw\/en\/wp-json\/wp\/v2\/posts\/8540\/revisions"}],"predecessor-version":[{"id":9909,"href":"https:\/\/fdlaw.com.tw\/en\/wp-json\/wp\/v2\/posts\/8540\/revisions\/9909"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fdlaw.com.tw\/en\/wp-json\/wp\/v2\/media\/8544"}],"wp:attachment":[{"href":"https:\/\/fdlaw.com.tw\/en\/wp-json\/wp\/v2\/media?parent=8540"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fdlaw.com.tw\/en\/wp-json\/wp\/v2\/categories?post=8540"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fdlaw.com.tw\/en\/wp-json\/wp\/v2\/tags?post=8540"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}