{"id":8540,"date":"2025-11-07T22:02:42","date_gmt":"2025-11-07T14:02:42","guid":{"rendered":"https:\/\/fdlaw.com.tw\/?p=8540"},"modified":"2025-11-30T16:57:53","modified_gmt":"2025-11-30T08:57:53","slug":"momo-trademark","status":"publish","type":"post","link":"https:\/\/fdlaw.com.tw\/en\/blog\/momo-trademark\/","title":{"rendered":"Trademark Dispute! A milk tea shop named &quot;moomoo&quot; has been targeted by e-commerce platform MOMO. Trademark lawyer Li Yusheng explains the relevant procedures and legal effects of trademark opposition."},"content":{"rendered":"<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Trademark dispute! Milk tea shop named &quot;moomoo&quot; attracts the attention of e-commerce platform MOMO.\" width=\"1290\" height=\"726\" src=\"https:\/\/www.youtube.com\/embed\/gWiMaeypJKw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"has-medium-font-size\"><br><strong>Trademark Dispute! Bubble Tea Shop Named &quot;moomoo&quot; Attracts Target from E-commerce Platform MOMO | Next TV News, Era News Reporters Gu Jiazhen and Lin Junting<\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size\">News link:<a href=\"https:\/\/youtu.be\/gWiMaeypJKw?si=YCIMRwj_uBL9rxxD\" target=\"_blank\" rel=\"noopener\">https:\/\/youtu.be\/gWiMaeypJKw?si=YCIMRwj_uBL9rxxD<\/a><\/p>\n\n\n\n<p class=\"has-medium-font-size\">A well-known milk tea shop in Taipei has recently been embroiled in a trademark dispute. The e-commerce platform MOMO believes the shop&#039;s trademark is misleading and has filed a trademark opposition, arguing that MOMO should revoke the trademark. The milk tea shop stated that the brand was created after they tasted delicious milk in Hokkaido and wanted to bring it back; the inspiration came from the sound of a cow mooing, and it has nothing to do with MOMO. The matter has been handed over to lawyers.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Fuda Law Firm<a href=\"https:\/\/fdlaw.com.tw\/en\/ip\/\">Trademark lawyer<\/a>Li Yusheng stated that the e-commerce platform believes the milk tea shop&#039;s trademark is too similar and may cause consumer confusion. Therefore, it filed an objection to the milk tea shop&#039;s &quot;Mumu&quot; trademark. This trademark objection is merely an administrative procedure and does not involve court litigation. If the objection is justified, the milk tea shop&#039;s trademark will be revoked; if the objection is unfounded, the milk tea shop&#039;s trademark will remain in effect.<\/p>\n\n\n\n<style>\r\n\/* \u5bb9\u5668\u8a2d\u5b9a\uff1aRWD \u97ff\u61c9\u5f0f\u6392\u7248 *\/\r\n.fd-cta-container {\r\n    display: flex;\r\n    justify-content: center; \/* \u5c45\u4e2d\u5c0d\u9f4a *\/\r\n    gap: 20px; \/* \u6309\u9215\u4e4b\u9593\u7684\u9593\u8ddd *\/\r\n    flex-wrap: wrap; \/* \u624b\u6a5f\u7248\u81ea\u52d5\u63db\u884c *\/\r\n    margin: 30px 0; \/* \u4e0a\u4e0b\u7559\u767d *\/\r\n    font-family: -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, \"Helvetica Neue\", Arial, sans-serif;\r\n}\r\n\r\n\/* \u6309\u9215\u5171\u7528\u57fa\u5e95\u6a23\u5f0f *\/\r\n.fd-btn {\r\n    display: inline-flex;\r\n    align-items: center;\r\n    justify-content: center;\r\n    padding: 12px 32px;\r\n    font-size: 16px;\r\n    font-weight: 600;\r\n    text-decoration: none !important; \/* \u79fb\u9664\u5e95\u7dda *\/\r\n    border-radius: 50px; \/* \u5713\u89d2\u81a0\u56ca\u9020\u578b *\/\r\n    transition: all 0.3s ease; \/* \u5e73\u6ed1\u904e\u6e21\u6548\u679c *\/\r\n    letter-spacing: 1px; \/* \u5b57\u8ddd\u5fae\u8abf *\/\r\n    box-shadow: 0 4px 12px rgba(0, 0, 0, 0.1); \/* \u7cbe\u7dfb\u9670\u5f71 *\/\r\n    line-height: 1.2;\r\n    cursor: pointer;\r\n    position: relative;\r\n    top: 0;\r\n}\r\n\r\n\/* \u6309\u9215\u61f8\u6d6e (Hover) \u5171\u540c\u6548\u679c *\/\r\n.fd-btn:hover {\r\n    transform: translateY(-3px); \/* \u5411\u4e0a\u6d6e\u8d77 *\/\r\n    box-shadow: 0 8px 20px rgba(0, 0, 0, 0.15); \/* \u52a0\u6df1\u9670\u5f71 *\/\r\n}\r\n\r\n\/* 1. \u96fb\u8a71\u6309\u9215\u98a8\u683c (\u6df1\u85cd\u8272\u5be6\u5fc3 - \u53f3\u5074) *\/\r\n.fd-btn-phone {\r\n    background: linear-gradient(135deg, #0f2b5c 0%, #1e3a8a 100%); \/* \u6df1\u85cd\u6f38\u5c64 *\/\r\n    color: #ffffff !important;\r\n    border: 2px solid transparent; \/* \u9810\u7559\u908a\u6846\u7a7a\u9593 *\/\r\n}\r\n\r\n.fd-btn-phone:hover {\r\n    background: linear-gradient(135deg, #163673 0%, #26469e 100%);\r\n    color: #ffffff !important;\r\n}\r\n\r\n\/* 2. 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National Taiwan University won the lawsuit and asked to change its name before the end of the year. Lawyer Li Yusheng explains trademark applications, trademark infringement and other related legal issues<\/a><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><a href=\"https:\/\/fdlaw.com.tw\/en\/blog\/momo-trademark\/\">Trademark Dispute! Milk Tea Shop Named &quot;moomoo&quot; Attracts Scrutiny from E-commerce Platform MOMO. Lawyer Li Yusheng Explains the Relevant Procedures and Legal Effects of Trademark Opposition.<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-medium-font-size\">Fuda Law Firm<a href=\"https:\/\/fdlaw.com.tw\/en\/ip\/\">Trademark Lawyer Team<\/a><br>Line\uff1a<a href=\"https:\/\/line.me\/ti\/p\/@fdlaw\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/line.me\/ti\/p\/@fdlaw<\/a><br>Tel:<a href=\"tel:0277093611\" target=\"_blank\" rel=\"noreferrer noopener\">0277093611<\/a><br>Facebook:<a href=\"https:\/\/www.facebook.com\/fudalawyer\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.facebook.com\/fudalawyer<\/a><br>website:<a href=\"https:\/\/fdlaw.com.tw\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/fdlaw.com.tw\/<\/a><br>e-mail:<a href=\"mailto:info@fdlaw.com.tw\" target=\"_blank\" rel=\"noreferrer noopener\">info@fdlaw.com.tw<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Trademark Dispute! Bubble Tea Shop Named &quot;moomoo&quot; Attracts Scrutiny from E-commerce Platform MOMO | Next TV News, Era News Reporters Gu Jiazhen and Lin Junting News Link [...]<\/p>","protected":false},"author":1,"featured_media":8544,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","footnotes":""},"categories":[119,137],"tags":[518],"class_list":["post-8540","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-ip-law","tag-518"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":6}},"qubely_featured_image_url":{"full":["https:\/\/fdlaw.com.tw\/wp-content\/uploads\/2025\/11\/S__2244611.jpg",1064,583,false],"landscape":["https:\/\/fdlaw.com.tw\/wp-content\/uploads\/2025\/11\/S__2244611.jpg",1064,583,false],"portraits":["https:\/\/fdlaw.com.tw\/wp-content\/uploads\/2025\/11\/S__2244611-540x320.jpg",540,320,true],"thumbnail":["https:\/\/fdlaw.com.tw\/wp-content\/uploads\/2025\/11\/S__2244611-150x150.jpg",150,150,true],"medium":["https:\/\/fdlaw.com.tw\/wp-content\/uploads\/2025\/11\/S__2244611-300x164.jpg",300,164,true],"medium_large":["https:\/\/fdlaw.com.tw\/wp-content\/uploads\/2025\/11\/S__2244611-768x421.jpg",768,421,true],"large":["https:\/\/fdlaw.com.tw\/wp-content\/uploads\/2025\/11\/S__2244611-1024x561.jpg",1024,561,true],"1536x1536":["https:\/\/fdlaw.com.tw\/wp-content\/uploads\/2025\/11\/S__2244611.jpg",1064,583,false],"2048x2048":["https:\/\/fdlaw.com.tw\/wp-content\/uploads\/2025\/11\/S__2244611.jpg",1064,583,false],"trp-custom-language-flag":["https:\/\/fdlaw.com.tw\/wp-content\/uploads\/2025\/11\/S__2244611-18x10.jpg",18,10,true],"qubely_landscape":["https:\/\/fdlaw.com.tw\/wp-content\/uploads\/2025\/11\/S__2244611.jpg",1064,583,false],"qubely_portrait":["https:\/\/fdlaw.com.tw\/wp-content\/uploads\/2025\/11\/S__2244611-540x320.jpg",540,320,true],"qubely_thumbnail":["https:\/\/fdlaw.com.tw\/wp-content\/uploads\/2025\/11\/S__2244611-140x100.jpg",140,100,true]},"qubely_author":{"display_name":"\u53f0\u5317\u5f8b\u5e2b\u63a8\u85a6","author_link":"https:\/\/fdlaw.com.tw\/en\/author\/admin\/"},"qubely_comment":5,"qubely_category":"<a href=\"https:\/\/fdlaw.com.tw\/en\/blog\/category\/news\/\" rel=\"category tag\">\u5a92\u9ad4\u5831\u5c0e<\/a> <a href=\"https:\/\/fdlaw.com.tw\/en\/blog\/category\/ip-law\/\" rel=\"category tag\">\u667a\u6167\u8ca1\u7522\u6b0a\u6cd5<\/a>","qubely_excerpt":"\u5546\u6a19\u722d\u8b70\uff01 \u5976\u8336\u5e97\u53eb\u300cmoomoo\u300d \u906d\u96fb\u5546MOMO\u76ef\u4e0a\uff5c\u58f9\u96fb\u8996\u65b0\u805e\u3001\u5e74\u4ee3\u65b0\u805e \u8a18\u8005 \u9867\u5609\u771f\u3001\u6797\u5cfb\u9706 \u65b0\u805e\u9023\u7d50&hellip;","_links":{"self":[{"href":"https:\/\/fdlaw.com.tw\/en\/wp-json\/wp\/v2\/posts\/8540","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fdlaw.com.tw\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fdlaw.com.tw\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fdlaw.com.tw\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fdlaw.com.tw\/en\/wp-json\/wp\/v2\/comments?post=8540"}],"version-history":[{"count":4,"href":"https:\/\/fdlaw.com.tw\/en\/wp-json\/wp\/v2\/posts\/8540\/revisions"}],"predecessor-version":[{"id":8653,"href":"https:\/\/fdlaw.com.tw\/en\/wp-json\/wp\/v2\/posts\/8540\/revisions\/8653"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fdlaw.com.tw\/en\/wp-json\/wp\/v2\/media\/8544"}],"wp:attachment":[{"href":"https:\/\/fdlaw.com.tw\/en\/wp-json\/wp\/v2\/media?parent=8540"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fdlaw.com.tw\/en\/wp-json\/wp\/v2\/categories?post=8540"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fdlaw.com.tw\/en\/wp-json\/wp\/v2\/tags?post=8540"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}