{"id":8598,"date":"2025-11-23T20:08:39","date_gmt":"2025-11-23T12:08:39","guid":{"rendered":"https:\/\/fdlaw.com.tw\/?p=8598"},"modified":"2025-11-30T16:55:45","modified_gmt":"2025-11-30T08:55:45","slug":"lv-trademark","status":"publish","type":"post","link":"https:\/\/fdlaw.com.tw\/en\/blog\/lv-trademark\/","title":{"rendered":"A jewelry store selling &quot;LV-engraved gold jewelry&quot; was sued and protested its innocence, arguing that the value of gold lies in its weight. An intellectual property lawyer explained that products bearing luxury trademarks may infringe on trademark rights."},"content":{"rendered":"<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Exclusive: Jewelry store selling &quot;LV-engraved gold jewelry&quot; protests its innocence, claiming gold&#039;s value lies in its weight. @newsebc\" width=\"1290\" height=\"726\" src=\"https:\/\/www.youtube.com\/embed\/rx1PGIX050g?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"has-medium-font-size\"><br><strong>Jewelry store sued for selling &quot;LV-engraved gold jewelry&quot; protests its innocence: Gold&#039;s value lies in its weight | ETtoday News reporter Zhao Yijie<\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size\">News link:<a href=\"https:\/\/youtu.be\/rx1PGIX050g?si=bTRoO3Mkuh3qmAjb\" target=\"_blank\" rel=\"noopener\">https:\/\/youtu.be\/rx1PGIX050g?si=bTRoO3Mkuh3qmAjb<\/a><\/p>\n\n\n\n<p class=\"has-medium-font-size\">A jewelry store in Taipei sold a gold bracelet engraved with the classic LV logo, prompting LV to send people to collect evidence and file a lawsuit, which was then filed under trademark law. The store owner protested her innocence, stating that a customer specifically requested an LV bracelet, which is why she purchased and sold it. She emphasized that the value to her was the weight of the gold, not that she intentionally wanted to sell counterfeit luxury goods for profit. However, a lawyer stated that if a product bears the mark of a luxury brand, it is sufficient to mislead consumers and thus raises concerns about trademark infringement.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Fuda Law Firm<a href=\"https:\/\/fdlaw.com.tw\/en\/ip\/\">Intellectual Property Lawyer<\/a>Li Yu-sheng stated that the LV brand logo on the products displayed and sold by the store is misleading enough to make consumers believe that the products are genuine LV items, thus infringing on the brand&#039;s trademark rights and constituting a trademark infringement crime, punishable by imprisonment for up to three years, detention, or a fine of up to NT$200,000, or both. While the store can attempt to reach a settlement with the luxury brand, the settlement amount would likely be high due to the brand&#039;s involvement, potentially resulting in a net loss for the store.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Trademark-related news:<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><a href=\"https:\/\/fdlaw.com.tw\/en\/blog\/trademark-dispute\/\">Lawyer Li Yusheng explains the Ginwu Soup Curry trademark dispute, trademark authorization, franchise contract and signboard use and other related legal issues and dispute resolution methods<\/a><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><a href=\"https:\/\/fdlaw.com.tw\/en\/blog\/tai-da-trademark\/\">The cram school &quot;National Taiwan University&quot; infringed its name. National Taiwan University won the lawsuit and asked to change its name before the end of the year. Lawyer Li Yusheng explains trademark applications, trademark infringement and other related legal issues<\/a><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><a href=\"https:\/\/fdlaw.com.tw\/en\/blog\/momo-trademark\/\">Trademark Dispute! Milk Tea Shop Named &quot;moomoo&quot; Attracts Scrutiny from E-commerce Platform MOMO. Lawyer Li Yusheng Explains the Relevant Procedures and Legal Effects of Trademark Opposition.<\/a><\/p>\n\n\n\n<style>\r\n\/* \u5bb9\u5668\u8a2d\u5b9a\uff1aRWD \u97ff\u61c9\u5f0f\u6392\u7248 *\/\r\n.fd-cta-container {\r\n    display: flex;\r\n    justify-content: center; \/* \u5c45\u4e2d\u5c0d\u9f4a *\/\r\n    gap: 20px; \/* \u6309\u9215\u4e4b\u9593\u7684\u9593\u8ddd *\/\r\n    flex-wrap: wrap; \/* \u624b\u6a5f\u7248\u81ea\u52d5\u63db\u884c *\/\r\n    margin: 30px 0; \/* \u4e0a\u4e0b\u7559\u767d *\/\r\n    font-family: -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, \"Helvetica Neue\", Arial, sans-serif;\r\n}\r\n\r\n\/* \u6309\u9215\u5171\u7528\u57fa\u5e95\u6a23\u5f0f *\/\r\n.fd-btn {\r\n    display: inline-flex;\r\n    align-items: center;\r\n    justify-content: center;\r\n    padding: 12px 32px;\r\n    font-size: 16px;\r\n    font-weight: 600;\r\n    text-decoration: none !important; \/* \u79fb\u9664\u5e95\u7dda *\/\r\n    border-radius: 50px; \/* \u5713\u89d2\u81a0\u56ca\u9020\u578b *\/\r\n    transition: all 0.3s ease; \/* \u5e73\u6ed1\u904e\u6e21\u6548\u679c *\/\r\n    letter-spacing: 1px; \/* \u5b57\u8ddd\u5fae\u8abf *\/\r\n    box-shadow: 0 4px 12px rgba(0, 0, 0, 0.1); \/* \u7cbe\u7dfb\u9670\u5f71 *\/\r\n    line-height: 1.2;\r\n    cursor: pointer;\r\n    position: relative;\r\n    top: 0;\r\n}\r\n\r\n\/* \u6309\u9215\u61f8\u6d6e (Hover) \u5171\u540c\u6548\u679c *\/\r\n.fd-btn:hover {\r\n    transform: translateY(-3px); \/* \u5411\u4e0a\u6d6e\u8d77 *\/\r\n    box-shadow: 0 8px 20px rgba(0, 0, 0, 0.15); \/* \u52a0\u6df1\u9670\u5f71 *\/\r\n}\r\n\r\n\/* 1. \u96fb\u8a71\u6309\u9215\u98a8\u683c (\u6df1\u85cd\u8272\u5be6\u5fc3 - \u53f3\u5074) *\/\r\n.fd-btn-phone {\r\n    background: linear-gradient(135deg, #0f2b5c 0%, #1e3a8a 100%); \/* \u6df1\u85cd\u6f38\u5c64 *\/\r\n    color: #ffffff !important;\r\n    border: 2px solid transparent; \/* \u9810\u7559\u908a\u6846\u7a7a\u9593 *\/\r\n}\r\n\r\n.fd-btn-phone:hover {\r\n    background: linear-gradient(135deg, #163673 0%, #26469e 100%);\r\n    color: #ffffff !important;\r\n}\r\n\r\n\/* 2. Line \u6309\u9215\u98a8\u683c (\u767d\u5e95\u85cd\u6846 - \u5de6\u5074) *\/\r\n.fd-btn-line {\r\n    background: #ffffff;\r\n    color: #0f2b5c !important; \/* \u6587\u5b57\u6df1\u85cd\u8272 *\/\r\n    border: 2px solid #0f2b5c; \/* \u6df1\u85cd\u8272\u908a\u6846 *\/\r\n}\r\n\r\n.fd-btn-line:hover {\r\n    background: #f8f9fa; \/* \u61f8\u6d6e\u6642\u5fae\u5fae\u8b8a\u7070 *\/\r\n    color: #0f2b5c !important;\r\n}\r\n\r\n\/* Icon \u5716\u793a\u8a2d\u5b9a *\/\r\n.fd-icon {\r\n    width: 20px;\r\n    height: 20px;\r\n    margin-right: 10px; \/* \u5716\u793a\u8207\u6587\u5b57\u8ddd\u96e2 *\/\r\n    fill: currentColor; \/* \u8ddf\u96a8\u6587\u5b57\u984f\u8272 *\/\r\n}\r\n\r\n\/* Line \u7279\u6b8a\u8272\u8a2d\u5b9a\uff1a\u8b93 Line \u7684\u5716\u793a\u4fdd\u6301\u7da0\u8272 *\/\r\n.fd-btn-line .fd-icon {\r\n    fill: #06C755; \/* Line \u5b98\u65b9\u7da0\u8272 *\/\r\n}\r\n\r\n\/* \u624b\u6a5f\u7248\u8abf\u6574\uff1a\u6309\u9215\u8b8a\u70ba\u5168\u5bec\uff0c\u65b9\u4fbf\u624b\u6307\u9ede\u64ca *\/\r\n\/* \u624b\u6a5f\u7248\u9806\u5e8f\uff1aHTML\u5beb\u5728\u524d\u7684\u6703\u6392\u5728\u4e0a\u9762 (Line\u5728\u4e0a\uff0c\u96fb\u8a71\u5728\u4e0b) *\/\r\n@media (max-width: 600px) {\r\n    .fd-cta-container {\r\n        flex-direction: column; \/* \u5782\u76f4\u6392\u5217 *\/\r\n        gap: 15px;\r\n        padding: 0 10px;\r\n    }\r\n    .fd-btn {\r\n        width: 100%; \/* \u6eff\u7248\u5bec\u5ea6 *\/\r\n        justify-content: center;\r\n    }\r\n}\r\n<\/style>\r\n\r\n<div class=\"fd-cta-container\">\r\n    \r\n    <a href=\"https:\/\/line.me\/ti\/p\/@fdlaw\" class=\"fd-btn fd-btn-line\" target=\"_blank\" rel=\"noopener noreferrer\">\r\n        <svg class=\"fd-icon\" viewbox=\"0 0 24 24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n            <path d=\"M22 10.4c0-5-4.5-9-10-9S2 5.4 2 10.4c0 4.4 3.5 8.1 8.2 8.9.3 0 .7.1 1 .2.3.1.5.3.4.6v.1l-.3 1.3c-.1.3-.2 1.2 1 0l.1-.1 5.5-4.8c3.1-1.5 4.1-3.6 4.1-6.2z\"\/>\r\n        <\/svg>\r\n        Line online consultation\r\n    <\/a>\r\n\r\n    <a href=\"tel:0277093611\" class=\"fd-btn fd-btn-phone\">\r\n        <svg class=\"fd-icon\" viewbox=\"0 0 24 24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n            <path d=\"M20.01 15.38c-1.23 0-2.42-.2-3.53-.56-.35-.12-.74-.03-1.01.24l-2.2 2.2c-2.83-1.44-5.15-3.75-6.59-6.59l2.2-2.21c.28-.26.36-.65.25-1.01A11.36 11.36 0 0 1 8.59 3.99c0-.55-.45-1-1-1H4.03c-.55 0-1 .45-1 1 0 9.39 7.61 17.01 17 17.01.55 0 1-.45 1-1v-3.56c.01-.55-.44-1-.99-1.06z\"\/>\r\n        <\/svg>\r\n        Telephone legal consultation\r\n    <\/a>\r\n\r\n<\/div>\n\n\n\n<p class=\"has-medium-font-size\">Fuda Law Firm<a href=\"https:\/\/fdlaw.com.tw\/en\/ip\/\">Intellectual Property Lawyer Team<\/a><br>Line\uff1a<a href=\"https:\/\/line.me\/ti\/p\/@fdlaw\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/line.me\/ti\/p\/@fdlaw<\/a><br>Tel:<a href=\"tel:0277093611\" target=\"_blank\" rel=\"noreferrer noopener\">0277093611<\/a><br>Facebook:<a href=\"https:\/\/www.facebook.com\/fudalawyer\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.facebook.com\/fudalawyer<\/a><br>website:<a href=\"https:\/\/fdlaw.com.tw\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/fdlaw.com.tw\/<\/a><br>e-mail:<a href=\"mailto:info@fdlaw.com.tw\" target=\"_blank\" rel=\"noreferrer noopener\">info@fdlaw.com.tw<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Jewelry store selling &quot;LV-engraved gold jewelry&quot; sued, protests innocence: Gold&#039;s value lies in its weight | ETtoday News reporter Zhao Yijie News link: https:\/\/youtu [\u2026]<\/p>","protected":false},"author":1,"featured_media":8603,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","footnotes":""},"categories":[119,137],"tags":[523],"class_list":["post-8598","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-ip-law","tag-523"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":6}},"qubely_featured_image_url":{"full":["https:\/\/fdlaw.com.tw\/wp-content\/uploads\/2025\/11\/S__2777094.jpg",1570,880,false],"landscape":["https:\/\/fdlaw.com.tw\/wp-content\/uploads\/2025\/11\/S__2777094-1200x750.jpg",1200,750,true],"portraits":["https:\/\/fdlaw.com.tw\/wp-content\/uploads\/2025\/11\/S__2777094-540x320.jpg",540,320,true],"thumbnail":["https:\/\/fdlaw.com.tw\/wp-content\/uploads\/2025\/11\/S__2777094-150x150.jpg",150,150,true],"medium":["https:\/\/fdlaw.com.tw\/wp-content\/uploads\/2025\/11\/S__2777094-300x168.jpg",300,168,true],"medium_large":["https:\/\/fdlaw.com.tw\/wp-content\/uploads\/2025\/11\/S__2777094-768x430.jpg",768,430,true],"large":["https:\/\/fdlaw.com.tw\/wp-content\/uploads\/2025\/11\/S__2777094-1024x574.jpg",1024,574,true],"1536x1536":["https:\/\/fdlaw.com.tw\/wp-content\/uploads\/2025\/11\/S__2777094-1536x861.jpg",1536,861,true],"2048x2048":["https:\/\/fdlaw.com.tw\/wp-content\/uploads\/2025\/11\/S__2777094.jpg",1570,880,false],"trp-custom-language-flag":["https:\/\/fdlaw.com.tw\/wp-content\/uploads\/2025\/11\/S__2777094-18x10.jpg",18,10,true],"qubely_landscape":["https:\/\/fdlaw.com.tw\/wp-content\/uploads\/2025\/11\/S__2777094-1200x750.jpg",1200,750,true],"qubely_portrait":["https:\/\/fdlaw.com.tw\/wp-content\/uploads\/2025\/11\/S__2777094-540x320.jpg",540,320,true],"qubely_thumbnail":["https:\/\/fdlaw.com.tw\/wp-content\/uploads\/2025\/11\/S__2777094-140x100.jpg",140,100,true]},"qubely_author":{"display_name":"\u53f0\u5317\u5f8b\u5e2b\u63a8\u85a6","author_link":"https:\/\/fdlaw.com.tw\/en\/author\/admin\/"},"qubely_comment":2,"qubely_category":"<a href=\"https:\/\/fdlaw.com.tw\/en\/blog\/category\/news\/\" rel=\"category tag\">\u5a92\u9ad4\u5831\u5c0e<\/a> <a href=\"https:\/\/fdlaw.com.tw\/en\/blog\/category\/ip-law\/\" rel=\"category tag\">\u667a\u6167\u8ca1\u7522\u6b0a\u6cd5<\/a>","qubely_excerpt":"\u9280\u6a13\u8ce3\u300c\u523bLV\u91d1\u98fe\u300d\u906d\u8d77\u8a34 \u558a\u51a4\uff1a\u9ec3\u91d1\u50f9\u503c\u5728\u91cd\u91cf\uff5c\u6771\u68ee\u65b0\u805e \u8a18\u8005 \u8d99\u7fca\u7d5c \u65b0\u805e\u9023\u7d50\uff1ahttps:\/\/youtu&hellip;","_links":{"self":[{"href":"https:\/\/fdlaw.com.tw\/en\/wp-json\/wp\/v2\/posts\/8598","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fdlaw.com.tw\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fdlaw.com.tw\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fdlaw.com.tw\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fdlaw.com.tw\/en\/wp-json\/wp\/v2\/comments?post=8598"}],"version-history":[{"count":3,"href":"https:\/\/fdlaw.com.tw\/en\/wp-json\/wp\/v2\/posts\/8598\/revisions"}],"predecessor-version":[{"id":8648,"href":"https:\/\/fdlaw.com.tw\/en\/wp-json\/wp\/v2\/posts\/8598\/revisions\/8648"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fdlaw.com.tw\/en\/wp-json\/wp\/v2\/media\/8603"}],"wp:attachment":[{"href":"https:\/\/fdlaw.com.tw\/en\/wp-json\/wp\/v2\/media?parent=8598"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fdlaw.com.tw\/en\/wp-json\/wp\/v2\/categories?post=8598"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fdlaw.com.tw\/en\/wp-json\/wp\/v2\/tags?post=8598"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}