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News Headline:The real estate agent used Lee Da-hye's name in their advertisements to attract potential "neighbors." The agent stated they have already reported the issue.
Media Source:CTS News
reporter:Huang Rourong
News link:https://youtu.be/-Ox96u5pL84?si=o0tQWHuqu3eQ2kPC
News Summary
According to CTS News, a real estate agent used "being neighbors with Lee Da-hye" as a selling point on social media, sparking speculation about the celebrity's residence. Her agency stated that the information was posted through official channels without her or the agency's consent; the real estate agency responded that they would strengthen education on this matter. This article does not disclose or relay any specific residential information to avoid further privacy risks.
Lawyer Li Yusheng explains
In an interview, Attorney Li Yusheng of Fidelity Law Firm pointed out that a celebrity's name paired with specific community information may constitute personal data; using it for commercial solicitation without consent not only involves privacy rights and name rights but may also violate the Personal Data Protection Act. The status of a public figure does not mean that their residential information can be arbitrarily used as a sales tool.
To determine whether something is illegal, one should examine whether the information can directly or indirectly identify an individual, the legal basis for its acquisition and use, its specific purpose, and its necessary scope. Even if some information has been publicly available, it does not mean that it can be reproduced and used for advertising without restriction; whether it constitutes a further criminal offense still requires meeting the legal requirements such as the intent to gain unlawful benefits or harm the interests of others, and the existence of sufficient harm.
Encountering similarInfringement of privacy rightsYou can first save the complete post, posting time, account, advertisement, and communication history, then request the cessation of use and removal of related information, and assess the appeal and damages claims. Businesses should obtain appropriate authorization first and cannot directly use celebrities' personal sharing of their lives as a license to use real estate advertisements.
Fuda Law Firm
Address: 17th Floor, No. 180, Section 2, Dunhua South Road, Da'an District, Taipei Taiwan 106
Tel:02-7709-3611
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